Gerardo Sacco
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Gerardo Sacco - The Master Jeweler Design.
 History of passion and tradition - Gerardo Sacco was born in Crotone, Calabria, in 1940.
In his teenage years, he got a job at a small goldsmith’s workshop and it was there that he found his true vocation in life: to craft and model gold and silver.
After learning the fundamentals of the goldsmith’s art and feeling a growing desire to express his creativity, he went to Valenza Po to perfect his own techniques and the processes of working gold.
He was enriched by this experience that pushed him, full of enthusiasm and passion, to go back to his native town to establish, in 1969, his own craftsmanship company.
 In his “laboratory-workshop”, he recuperated the craftsmanship techniques from the past, and specialised in a production dating back to the Magna-Grecian culture and to the Mediterranean farming traditions.
During the same year, he produced his first sample products, for which he was awarded with the 1st prize at the Mostra dell’Artigianato Orafo (Goldsmith’s Exhibition) in Florence and with the Oscar dell’Artigianato (Craftsman’s Oscar) at the Exhibition of Sanremo.
These early national successes gave Gerardo Sacco a name within the goldsmith’s field thanks to his original and unique creations, making him the most famous Calabrian goldsmith throughout Italy and abroad, in virtue also of his particular affinity with the world of show business and the academic world.
In fact, his works have always taken precedence in exhibitions which take people on a historical journey  starting from the Magna-Grecian times and ending with the present day.
Other than his works having been exhibited in the Vittoriano Complex in Rome and in Musei Vaticani (Vatican Museum), Gerardo Sacco’s works have been exhibited at important events organised by various Italian Institutes of Foreign Culture, such as in Brussels, Lisbon, Copenhagen and Madrid.
His jewellery has also exalted the glamour of various movie stars in many cinema, theatre and television productions including Liz Taylor, Isabella Rossellini, Monica Bellucci and Elena Sofia Ricci.
How an idea takes form…
The making of jewellery is based on Gerardo Sacco’s inspiration and intuition, who runs the Company’s  creative section.
It usually starts with historical-artistic research and from the desire to create an object which stands for art, culture and originality!
The initial idea for the project is then developed in a graphic sketch which, at first, is always done by hand.
New technology aids the artists with 2D and 3D software that allow them to simulate the jewellery in its actual size and proportion.
Once the design has been accomplished, the actual model is created in wax, either handmade or prototyped. It is extraordinary to create a jewel which, besides having a strong visual impact, keeps alive the different phases of the craft work which are not automated.
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